If you're here, chances are you’re probably curious about Law of Being (LOB) and how it can support your coaching business. We’re excited to help you explore it!
In this blog, we've laid out everything you need to know about LOB—from what it is and who it’s designed for, to what it includes—all in a clear and easy-to-understand way.
By the end, you'll have the insight needed to decide if this transformative coaching system is something you'd like to incorporate into your business.
And if you haven’t already gone through the Law of Being curriculum yourself, we highly recommend you do! After all, you can only take your clients as deep as you’re willing to go with yourself, right?
What is Law of Being?
With Core Energy Coaching™, we help clients shift their overall consciousness, which directly impacts their WHO—their identity, beliefs, and perceptions of themselves and the world—which ultimately influences the WHAT (their actions) and the HOW (their approach to achieving goals).
LOB focuses on the WHO—helping clients explore their belief systems about who they are and how they view the world—while the Energy Leadership® Development System (ELDS) addresses the WHAT and HOW of their actions and behaviors.
Through a 16-week series of audio lessons, workbook exercises, and deep, consciousness-shifting work that you (their incredible coach!😉) get to guide them through, clients will work through GAILs, break through limiting perspectives, and step more fully into who they truly are—an extraordinary human being with unlimited potential.
Drawing from powerful philosophies taught in the iPEC Coach Training Program including the 7 Levels of Energy and the transformative power of choice, LOB offers a deep dive into Core Energy Coaching™. These foundational teachings help clients shift their energy and mindset, empowering them to create the life they truly desire—whether that’s improving their health, manifesting abundance, or cultivating deeper, more meaningful relationships.
Through this program, clients will transform the lens through which they see the world and discover how to use this newfound shift in consciousness to step more fully into the life they’ve always dreamed of.
What type of client is it best for and how it will help them?
This program is perfect for clients who might describe themselves as “stuck” or like their life is “missing something” but they can’t quite put their finger on what. It’s a powerful program for those who are ready to embark on a deep, transformative journey and who want to create a life filled with greater satisfaction, purpose, and abundance.
It’s especially powerful for those who:
- Feel stuck or lack direction: If your clients are unsure of their life’s path or feel disconnected from their purpose, this program will help them gain clarity and take bold steps toward their full potential.
- Struggle with scarcity or limiting beliefs: Clients who have a mindset of lack or feel like they’re not worthy of success—however they define it—will benefit from the program’s teachings and exercises to shift their perspective to one of unlimited potential and attraction.
- Want to enhance their well-being: Whether your clients are looking to boost their health, energy, or overall sense of well-being, this program will help them lay the foundation for a more vibrant, energized, and joyful life.
- Desire to manifest their ideal life: For clients who want to attract more of what they desire—be it a fulfilling career, deeper relationships, or financial freedom—Law of Being helps them develop the consciousness to reach their goals.
- Seek greater financial abundance: Whether they’re struggling financially or just want to create more prosperity, the teachings and exercises in Law of Being help clients cultivate the mindset and energy needed to effortlessly attract wealth and abundance.
What’s Included in Law of Being
Law of Being is a fully structured coaching system designed to guide you through delivering a 16-week program for your clients. The program is made up of 12 segments, each of which includes an audio recording (think of it like listening to a podcast episode) along with a corresponding chapter in a beautiful 280-page digital workbook.
As your clients listen to each audio lesson, they’ll work through the corresponding exercises in the workbook which are designed to help them integrate the learnings into their everyday life. After, they’ll have a coaching session with you to work through the material more deeply and receive coaching around the topics.
We recommend following the 12 segments over 16 weeks to maintain a steady pace of growth while providing room for deeper exploration when needed. Some segments may require more than one session to fully explore so the 16-week structure provides flexibility to dive deeper into certain areas when needed and gives room for coaching when important topics arise.
Along with the client materials, you’ll also get the Program Planning Guide—an essential resource designed specifically to support you as the coach, whether you’re using Law of Being with an individual client or leading a group coaching program.
About the Program Planning Guide
The Program Planning Guide is your essential tool for creating a truly transformative experience for your clients. With 200+ resources, here’s how it supports you:
- Session structure tips: Clear guidance on how to structure each session to maximize impact
- Program flow suggestions: Advice on pacing and how to maintain momentum throughout the 16-week journey
- Pre-program preparation checklist: A handy checklist to ensure you’re fully prepared to start the program with your client
- Focus summaries: A quick overview for each session, helping you stay on track and centered on key objectives
- Empowering questions: Thought-provoking, segment-specific questions to help facilitate deep reflection and insights
Recommended client exercises: Tailored exercises for use during the session or as pre/post-coaching tasks to help reinforce growth and transformation
Easy Integration with the ELI
This program also integrates the Energy Leadership Index® (ELI) assessment, which can serve as an excellent upsell for your coaching package.
While the ELI isn’t a required part of LOB, it does take your client’s understanding of the 7 Levels of Energy to a deeper level. If you choose to incorporate the ELI, the Program Planning Guide also includes a dedicated session plan to help you seamlessly blend it into your Law of Being coaching package.
With all these tools (and more!) you’ll have everything you need to confidently guide your client through their LOB journey and create a deeply impactful coaching experience.
How is Law of Being structured?
The Law of Being program is structured to provide a clear path for transformation, beginning with four foundational segments that lay the groundwork for everything that follows. These early segments will guide your client through important concepts, such as:
- Understanding who they are today and where they want to go
- Defining their life philosophy and vision
- An introduction to the 7 Levels of Energy, including catabolic and anabolic energy
- Exploring GAILs
These foundational segments build the essential framework needed for deeper exploration in the following weeks. Once they’re complete, the remaining segments allow for more flexibility. You can move around based on what’s most relevant for your client, addressing powerful topics like:
- Living at a high level of consciousness
- Releasing judgment
- Attracting abundance, happiness, and success—however they define it
- Enhancing health and well-being
- Living their purpose
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How to use LOB: for yourself
Before you start guiding your clients through Law of Being, we highly encourage you to embark on the journey yourself first.
You can go through it on your own, or connect with other coaches in the iPEC Coach Community to form a group and meet weekly or monthly to support each other through the experience! Whichever route you choose, experiencing LOB firsthand will deepen your understanding of the material and boost your confidence and creativity in using the program with clients.
We recommend starting with the first four foundational segments. Then, if there’s a specific area of your life you feel called to focus on—whether it’s health, abundance, or purpose—work on the segments that speak to those areas.
Take your time with the audio recordings and exercises, and let the process guide you at your own pace. This journey will help you grow and will also equip you to better support your clients through their own transformations.
How to use LOB: with clients in your business
What’s great about Law of Being—amongst other things—is its versatility. Just as you can choose to experience the journey solo or with a group, you have the flexibility to offer it to your clients in a way that works best for them (and for you).
You can structure it as a personalized one-on-one coaching experience or you can offer it as a group coaching program where clients can lean on and learn from one another. In a group setting, they get the added benefit of shared experiences and community support which can add more value to the offering.
You can also tailor the pace and focus of the program to suit your client’s needs. Some clients may need more time to process certain exercises—a lot is going to come up!—while others may fly through them. With the flexibility to adjust, you can ensure each session and segment is meaningful and impactful.
Check out the Law of Being Marketing Toolkit 👇
Looking for ideas on how to talk about LOB inside your business? Be sure to check out the Law of Being Marketing Toolkit! It includes ready-to-share social media posts, along with practical tips and strategies that will make marketing LOB a breeze for your business.
How to price Law of Being in your business
How you choose to price Law of Being will depend on several factors, including the value it brings to your clients, the structure of your offering, and your business goals. With a purchase price of $250, you have the flexibility to experiment and find what pricing approach works best for you and your clients.
One-on-One Coaching
If you’re offering Law of Being as a personalized, one-on-one coaching experience, consider the time and energy you’ll be investing into each client. You’ll be providing individual attention, deep-dive conversations, and tailored support, so pricing should reflect the personalized nature of the experience. You may want to price it at a premium to reflect the transformation and exclusive attention your clients will receive. Typically, coaches price one-on-one packages based on the number of sessions over a set period (16 weeks), factoring in the length and depth of each session.
Group Coaching
If you’re offering Law of Being as a group coaching program, pricing will likely be lower per client compared to one-on-one coaching, but you’ll be able to work with multiple clients at once, making it a more scalable offering. Group programs are a great way to increase your revenue while still providing the same transformational content. Keep in mind that the price should reflect the group dynamic and the level of support you’ll be providing, including facilitating group discussions, answering questions, and creating a sense of community.
Bundling with Additional Services
If you’re offering Law of Being alongside other services, such as an Energy Leadership Index® (ELI) assessment, you might consider bundling it together as a premium package. This adds extra value and gives clients a comprehensive experience. Bundles can help you increase the perceived value of Law of Being, and you can price it accordingly to reflect the additional resources and benefits.
Additional Considerations
When setting your price, consider the budget and expectations of your ideal client. For example, if you primarily work with younger college students, you may want to start with a more accessible price point. For clients who are ready for deeper, more transformative work, you might opt for a higher price point that reflects the value and depth of the program.
One last thing to consider is how the pricing of LOB fits into your overall business strategy. Are you looking to scale your business and reach more clients through group coaching? Or are you aiming for a higher-value, more intimate experience with one-on-one coaching? Pricing should align with your desired income goals, the value you’re offering, and the type of clients you want to attract.
What iPEC coaches are saying about Law of Being
"Everything that has ever been created and released within the iPEC community is amazing and [you can] trust that you won’t be disappointed. LOB is another level of excellence created by Bruce D Schneider."
-Jacki A.
Is Law of Being right for you and your clients?
Generally speaking, Law of Being is a program to raise consciousness—something we feel everyone can benefit from—even us coaches.
However, if you're wondering whether Law of Being is the right fit for a specific client of yours, we’ve got just the tool to help! We’ve created a quiz to guide you in selecting the perfect client kit based on their unique needs and goals. Don't forget to bookmark it for later use with all your future clients!
Ready to dive into Law of Being, either for yourself or with a client?
You can purchase the full Law of Being program directly in your student hub here.
If you’re not yet an iPEC graduate and you’re interested in gaining access to powerful tools like Law of Being, consider becoming an iPEC coach! Our Coach Training Program equips you with the skills, knowledge, and resources to guide clients through transformative experiences.
You’ll gain exclusive access to programs like LOB, plus ongoing support to grow your coaching business.
